Bugsy editorial: stop fucking following trends it will only burn you out in the end

I've been watching a ton of Infection AUs rise up across the fandom space lately… and then suddenly vanish. Poof. Gone. Dropped like a hot potato. And honestly? I get it now more than ever.

Take the MLP Cookie Infection AU, for example. Turns out the creator behind it? They straight-up admitted they hate body horror and infection stuff. They only jumped on the trend because it was blowing up. And now they’ve walked away completely.

That hit me hard, because I’ve been saying this for years: STOP. CHASING. TRENDS. If you don’t actually love what you’re making, it will burn you out, kill your passion, and leave you resenting the very thing you used to enjoy.

When all your fans know you as “that infection AU person” or “the Sonic Archie review guy” (trust me, I’ve lived that life), they start expecting you to be a machine that only pumps out that one thing forever. And when you try to branch out? Half of them act like you betrayed them. It’s exhausting.

So here’s the raw truth this video is screaming: Do what YOU want to do. Not what the algorithm wants. Not what gets the most likes. Not what “everyone else is doing.” Create because it sets your soul on fire — not because it’s trending for five minutes.

I don’t care if your infection AU is getting thousands of views and fan art and comments begging for more. If you hate making it, walk away. Your mental health and love for creating are worth way more than any view count.

I’ve seen YouTubers, TikTokers, even old-school Newgrounds legends abandon entire series they poured their heart into — all because they were only doing it for clout or pressure. Don’t be that person.

Yeah, maybe not every passion project will blow up. But when you finally make something you truly love? When you swing for the fences on something that matters to YOU? That’s when you hit the home run. That’s when the right people show up and stay.

Create for you first. The rest will follow — or it won’t. Either way, you’ll still love what you do.

And that’s worth everything.

All it takes is passion… faith… and a little bit of luck.